Technological developments march on yet ironically the human element is playing a bigger role in what seems to be a quest for the ultimate in niche marketing and personalization.
In the ultimate connection between man and machine German designer Akbiyik Volkan has conceptualized a camera that seems to be able to function on its own and [...]

We’ve covered RFID or radio-frequency identification before when McDonald’s in Korea ran a pilot project where customers ordered Big Macs via RFID readers and mobile phones.
The applications RFID has are very varied and now Toyko based PingMag has taken a look at the aesthetics behind RFID design and function, check out their list of top [...]

Over 8 million copies of Firefox 3 (the popular open source web browser) were downloaded yesterday as the SpreadFirefox campaign attempted to set a world record for the most downloads in a 24-hour period.

Getty Images introduces Moodstream a web based brainstorming tool – tweak the mood sliders and you’re fed streaming images, audio or footage, perfect for generating new fresh creative ideas. New tools like this are sure to help boost the creative juices and liven up the old pen and paper brainstorm sessions.

It’s a widely accepted fact that a brand is not a fancy CI or snazzy logo but is rather a collection of stories, emotions and experiences…it’s whatever the customer says it is.
Check out Brand tags – a text based brand ‘mood board’ and a collective experiment in brand perception. A must for marketers and advertisers [...]

Facebook, blogs, wikis…..everyone is a publisher and has a platform but how does this all fit together and what does this buzzword ’social media’ mean?