ClickHeat – Visual based analytics.
So what is ClickHeat?
It is a small PHP and JavaScript web app that tracks where visitors click on your website. ClickHeat heat visions a page, separating cold and hot click zones. Then allows the collected stats to be shown as a heatmap. a heatmap is a map that shows areas based on activity using colors based on heat.
The more click an area gets, the brighter ClickHeat visualizes the area.
Using the tool, you can get a general image of which section of your site is interesting and invites clicks, and which needs some improvement.
For example, webmasters also find that visitors usually associate a picture with a link. Therefore, visitors tend to click a picture without knowing that it’s just a static picture instead of a linked image. Using this observation, you can increase your click through by embedding links to places people often click.
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