ThruYOU
The social web is all about communities…. users generating content, sharing content; where personal recommendation is king and where users get involved and actively create.
The latest venture that really demonstrates the culture of the social web comes from Kutiman from Israel. He has mashed and mixed amateur video clips from YouTube musicians to create an almost perfect album.
“ThruYOU” has taken the Web by storm and has received over a million views since its release.
What ThruYOU tells us is that all bets are off. The DNA of our media system has mutated so completely that it’s only a matter of time before our society changes as well.
In fact, that change is already happening.
In politics, economics, arts and culture, an era of privileged access is giving way to something that’s much more decentralized, participatory and personal.
We no longer passively consume media, we actively participate in it. This often means creating content, in whatever form and from whatever sources — what author Jonathan Zittrain calls “generativity.”
We no longer limit our political involvement to television ads and the polling booth. This means organizing via Facebook, “Googling” candidates to learn more, joining text-messaging lists and creating Twitter hash tags to stay ahead of our issues.
Read the original article where Timothy Karr explores how this will further impact the web and social media trends.
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