If there ever was a time to go digital…
World Wide Worx in conjunction with Cisco conducted a survey in SA and found that we have finally reached the 5-million-internet-users mark. This basically means that 10% of South Africans have access to the Super Highway! WEEEEE!
World Wide Worx MD and lead in this survey Arthur Goldstuck says that there is reason to believe we will easily make the 6 million mark by the end of 2010. “The Seacom undersea cable has had a dramatic indirect affect on the pricing of Internet access” says Goldstuck. Instead of having upper-middle to upper class customers, we now have an influx of middle-class users that can finally afford the leap to online surfing.
What does this mean for the digital market? Easy! We have more customers to reach, with different needs than those we serviced up until now. Opportunity galore!
Here’s to happy customer hunting for all the entrepreneurs out there! Enjoy your 2010!
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=f1b32590-3e40-4cd8-b8c6-1518245bcf61)
Hey guys,
Great article. I’m a Digital Strategist/Marketer in Nairobi, Kenya and the stats here are also looking impressive, we’re closing in on the 4 million mark and we’re really doing well in mobile penetration and mobile web use, so excited to see the possibilities and what we can learn from each other.
Also thought I’d point out that there’s a Trojan that seems to have jacked one of the scripts on the page (alerted me when I tried to load it from the RSS feed) I’m sure you can check that out (and you can edit this part out of the commments if you choose)