Crowdsourcing. The wisdom of crowds. Outsourcing to the masses….the basis upon which Wikipedia was founded. Essentially a “Two heads are better than one” idea which the internet, naturally works well at facilitating.

Yesterday’s race between Winston the homing pigeon and an ADSL line to deliver the same amount of data is being profiled on all the major international news and tech sites. The campaign was created by Durban based IT company The Unlimited Group to see if a data card strapped to a bird’s leg could be delivered quicker than an adsl line…..the bird won

We’re living in a time where Location Based Services, Geotagging of content and real life geographical positioning is a reality. When maps become ‘alive’ the possibilities that exist for real life / virtual gaming are endless, this is changing the way we interact with brands and the way brands interact with us.

Whenever I chat to people about Facebook I refer to it as a ‘Necessary Evil’ in SA. I’m not a massive fan of Facebook – it’s a ‘closed’ network and also I feel that once people have re-connected and scanned photographs they then move on. I mean, if you haven’t interacted IRL (In Real Life) with someone in 20 years then are you about to start now?

In this day and age is it possible to go off the grid completely? Can you truly hide from the internet? Go underground and never be found?

Evan Ratliff from Wired.com is doing an interesting experiment which they have turned into an online sleuthing competition to win $5000. Evan is going missing for 30 days….he’s truly trying to disappear.

- Don’t try for perfect. Just get it out there, asap, and get feedback.

- Write all ideas down immediately.

- Drink ridiculous amounts of coffee.

Take two typographers and some custom software add a pro driver and you’ve got an amazing new font created for Toyota. Awesome ‘making of’ video.

A premise of effective social media marketing and interaction is that it allows brands / products / initiatives / collectives to identify and build communities around similar interests. For me, this is the real differentiator as social media (blogs, social networks, forums, wikis….) give people an opportunity to respond and for conversations to develop and grow.

The web offers all sorts of cool material to fuel inspiration and encourage the creative process.
Vimeo is full of amazing work from the realms of animation, film making, artistic commentary, and captures of beautiful moments from everyday life. Mashable have created an awesome feature of 12 amazing videos for design inspiration that are a [...]

Another cool flashmob – this time for a new reality show from MC Hammer (very originally and creatively) called Hammertime which launched on Sunday in the States.