Nintendo shakes up YouTube

Some of the most successful advertising campaigns in history have utilised the medium creatively to further enhance the message; the medium becomes the message.

Nintendo took the digital lead here by rearranging a YouTube page to launch a video for the game ‘Wario Land; Shake It’. The ‘shaking’ causes the footage to ‘escape’ from the viewer into the whole YouTube screen page. Clear message, great creative, effective product communication.

Check out the ad here.