Archive for: Digital Direct

Wireless on steroids: broadband via your arm!!

Mar 17th, 2010

Wireless on steroids: broadband via your arm!!

“First we sent data through wires, then the air, now the human body is becoming a communications conduit.” A new article posted by New Scientist magazine reports that electrodes placed on a person’s arm was able to transmit data (10MB/s I might add) to a second electrode 30 cm away.

Mar 2nd, 2010

Augmented reality – the future?

Augmented reality. Is this the way forward? Is this the future? Do we have a choice? Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery So as you may or may not know, many companies have been experiencing [...]

Feb 23rd, 2010

A world of apps becomes a world of adventure.

As our world progresses into the future we keep on finding our self with more information coming ever so closer to our fingertips. The world of the cellphones is very much upon us, with more and more people becoming connected to one another just by the touch of a button. Gone are those days of [...]

added touch of type

Jan 20th, 2010

added touch of type

So, the wonderfully amazing exciting fantastic world of design! We are surrounded by this amazing thing called design all the time, it’s everywhere and anywhere! For my ilearn I decided to focus on an area in this crazy but wonderfully awesome world of Design! Typography, the art of arranging type, type design and modifying type [...]

News Companies – screwing us or shagging us?

Oct 28th, 2009

News Companies – screwing us or shagging us?

Image via Wikipedia Will all news content always be free? So as the online world becomes bigger and greater, with more and more information being consumed all day, what will we see happening to these content providers? In the dawn of the Internet age, we have seen people adding websites about their companies, their lives, [...]

Are our clients glued to our thinking or just stuck with it?

Sep 30th, 2009

Are our clients glued to our thinking or just stuck with it?

How do we turn advertising from a monologue into a dialogue by using new ways of engaging with digital media? There are a mix of technologies available today begging to be assembled more creatively. It’s not about blue sky possibilities but an opportunity to put existing applications together in a unique and creative way which really gives it legs.

Read em and weep

Sep 7th, 2009

Read em and weep

I know I’ve read a lot of books. (Really, I have.) I know I enjoyed a lot of them. I just don’t know any of their names. I can remember what they were about, I can even remember some of the character names, but mostly, for the life of me, I just can’t remember the title or author.

Mxit teams up with Standard Bank on Mobile Money

Mar 4th, 2009

Mxit teams up with Standard Bank on Mobile Money

We posted a story a short while ago on MTN’s Mobile domestic money transfer pilot, and it seems that Mxit have joined the party too. According to Mxit founder and CEO Herman Heunis, the tie up will make it easier for Mxit users to buy the social networking service’s money credits, called Moola, by using [...]

Segmented Email Campaigns Outperform Broadcast

Mar 2nd, 2009

Segmented Email Campaigns Outperform Broadcast

Failing to communicate relevance to your recipients is one of the biggest mistakes Email Marketers make. The typical consumer is bombarded with broadcast messages all day long. What makes your message special? The following excerpt is from Loren McDonalds series on Email Marketing Mistakes and we are big supporters of using these principles to boost the success of email campaigns.

Mobile Money: MTN pilots domestic money transfer in ZA

Feb 11th, 2009

Mobile Money: MTN pilots domestic money transfer in ZA

MTN is piloting a domestic money transfer service in South Africa using its MobileMoney system, as an added value to its customers.

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