500 by DIESEL

It’s the season for giving so how about something completely different? Why not check out the limited edition of the Fiat 500 by Diesel?

The original Fiat 500 was an iconic car and the new 500byDiesel has been designed by Fiat and the fashion label Diesel – only 10,000 units of the model have been manufactured.

This strikes us as a pretty unique online / offline marketing campaign…the car is certainly uber-cute.
Configure and order your 500byDiesel exclusively on the English website here. http://www.fiat.co.uk/500bydiesel/