LogoOfTheDay.com is a quick, useful and inspirational way to keep in touch with what is happening in the world of logo design.

The website is described as a “high-profile logo design award scheme that rewards the best professional logos and trademarks designed throughout the world”.

So how does it work?

1. Wherever you are, and whoever you are, you can submit your logo design to the website, and fill in a brief form. You’ll need to stipulate who designed the logo, and link back to their site. You’ll also need to specify where the logo is in use, and where the judges can view the logo in use, as well as a description of the company for whom the logo was designed. Further, you’ll need to write a brief justification of why you think the logo works, and the concept behind the design.
2. The judges will then screen the logo, and judge it on the following terms:

• The Design / Concept
• How It Works In Context
• Creativity
• Scalability
• Appropriateness
• Usability
• Memorability

Within 8 weeks of your submission, the judges will let you know whether or not your logo has been picked as one of the winners.

Who Are The Judges?

All logos are judged by logo designers Jeff Fisher & Jacob Cass. You can read more about these guys on the site.

Why Would You Want To Win?

• Exposure. Your logo design will be showcased on LOTD with a link back to you/ your client’s site, providing both you and/ or your client with higher visibility online.

• Logo Of The Day is a marketing tool to promote yourself and / or your design firm.

• If you are an LOTD winner, you can use the LOTD badge for display whenever you are marketing your design. The badge is available for use in all communication materials, from websites to brochures, packaging and advertising.

Why would I care if I’m not a logo designer?

You don’t have to be designer to be a part of this community. The site provides a hub of inspiration and ideas, and is a brilliant place to discuss and comment on the showcased logo designs. You can also share and vote on the designs you like. A new winner is uploaded daily, and you can check out the feedback and public voting scores of these winners. You can also go through the archives in search of concepts and ideas.

Why Are They Doing This?

Not only because it’s a great idea, but also because it “promotes excellence in logo design around the world.” It’s a useful forum to see what people are talking about in the world of logo design, to understand what works and why, and to gauge the changing trends in corporate identity. I would recommend this site to anyone looking for inspiration, and to designers everywhere who would like their designs to gain more exposure.

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