Sites that are building strong communities
A premise of effective social media marketing and interaction is that it allows brands / products / initiatives / collectives to identify and build communities around similar interests. For me, this is the real differentiator as social media (blogs, social networks, forums, wikis….) give people an opportunity to respond and for conversations to develop and grow.
People start to visit your blog for example on an almost daily basis, then they comment, you respond, they give advice or request specific articles and you respond and soon a strong community starts to determine in what direction a blog expands and therefore is established as a true community tool.
There are only a few sites that have been around for long enough, and have been focused on the concept of community building for long enough. Rob from Fuel Your Creativity has written a very cool post on 5 Design specific websites that he feels are building communities in the right way. Cool post and some very useful links to some design collectives you may not have heard of.
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