We’ve launched our Amorphous Direct division, which is geared at boosting our direct digital marketing offerings. Amorphous Direct will be developing and reselling industry leading digital direct marketing tools that incorporate (listen up marketing folk) FULL statistics and measurability; great news for proving that all important ROI.

Spearheading the launch are two new direct marketing solutions aimed at bridging the gap between mobile and web communication. The Cellword and Smartmouth products offer a full digital direct marketing solution that easily integrates with above, through and below-the-line marketing efforts.

Cellword has a strong call-to-action component; the sms to e-mail platform is capable of delivering any form of digital content. The content is triggered via a pre-defined Cellword sms and then delivered via e-mail.

The Smartmouth e-mail system is highly robust; sending up to 1 Million emails per hour, and offers high-level statistics and measurability. User activity is tracked and content can then be targeted at specific users based on their level of interaction and reading habits. The Smartmouth system is a critical tool for better understanding customers’ needs and habits.

Check our new mobile and email marketing offerings out at http://www.amorphous.net/direct

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