Feb 23rd, 2010
Did you know?
Did you know that there are 31 billion searches on Google a month and 7 billion text messages are sent daily? Well, did you?
Nov 11th, 2009
And the heat is on
If you’ve ever worked in design in marketing or advertising, whether online or traditional mediums, you’ll know that clients expect you to come up with creative that works miracles. I’m currently working with a client, for example, who expects me to create ads that will help sell their totally BS money-making, enviro-sucking hotel development as [...]
Sep 30th, 2009
Are our clients glued to our thinking or just stuck with it?
How do we turn advertising from a monologue into a dialogue by using new ways of engaging with digital media? There are a mix of technologies available today begging to be assembled more creatively. It’s not about blue sky possibilities but an opportunity to put existing applications together in a unique and creative way which really gives it legs.
Jun 19th, 2009
STOP! Hammertime
Another cool flashmob - this time for a new reality show from MC Hammer (very originally and creatively) called Hammertime which launched on Sunday in the States.
Feb 18th, 2009
Google transforming free data into Gold(digging)
The story began on Sept. 8, 2006, when four Turinese high school students uploaded a three-minute, eleven-second cellphone video onto the Italian language site of Google Video. The clip showed these four male teenagers taunting and hitting another student, a 17 year-old with Down Syndrome
Jan 15th, 2009
Affiliate Marketing – Expand your reach $$$
What is The Nelson Mandela 46664 bangle Campaign? Hand-crafted, South African precious metal bangles sold globally to invite the world to contribute to those directly affected by hiv aids. Please see this link for further info: http://www.46664.com/index.php First off, what is Affiliate marketing? Affiliate Marketing is a revenue sharing venture between a website owner and [...]
Jan 15th, 2009
10 Reasons to use Filckr in a Marketing Environment
Flickr was created by Steward Butterfield with a view to sharing images on the web. It became popular as a media sharing site and as such has an appeal to any marketer who if uses it correctly can gain exposure for their brand. There are a couple of cons when using a media sharing environment [...]
Nov 25th, 2008
5 Simple steps to buy a Facebook Ad
Who thought buying an add on one of the biggest social networking website could be so plain and simple. Purchasing an ad on facebook can be summed up in 5 steps, so don’t blink you might miss it. Step 1 Click on advertising on the bottom nav on your facebook page and the facebook ad [...]
Oct 7th, 2008
Nintendo shakes up YouTube
Some of the most successful advertising campaigns in history have utilised the medium creatively to further enhance the message; the medium becomes the message. Nintendo took the digital lead here by rearranging a YouTube page to launch a video for the game ‘Wario Land; Shake It’. The ‘shaking’ causes the footage to ‘escape’ from the [...]
May 6th, 2008
The Sugar Collective, print ads
Proof that ads for so-called ‘soft’ or ‘boring’ issues can be cool and well executed. Tagline ‘Are we not overreacting to the dangers of sugar?’ via the I believe in advertising blog.
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