Yesterday’s race between Winston the homing pigeon and an ADSL line to deliver the same amount of data is being profiled on all the major international news and tech sites. The campaign was created by Durban based IT company The Unlimited Group to see if a data card strapped to a bird’s leg could be delivered quicker than  an adsl line…..the bird won

It’s been a creative, fun campaign and a great experiment in social media spread, so much so that Winston has 3000+ Facebook fans and #CarrierPigeon is now a trending topic. My concern in the beginning was that the link to Unlimited from a branding point of view was not as strong as it could have been but now that the news has gone global I think it’s safe to assume that the Durban company is experiencing high traffic and getting max exposure.

Check out http://pigeonrace2009.co.za/ and you can follow Mark Smith from Unlimited on Twitter for the latest updates.