Some of the most successful advertising campaigns in history have utilised the medium creatively to further enhance the message; the medium becomes the message.
Nintendo took the digital lead here by rearranging a YouTube page to launch a video for the game ‘Wario Land; Shake It’. The ’shaking’ causes the footage to ‘escape’ from the viewer [...]
Nintendo shakes up YouTube
Nokia – Agenda 2015
Nokia has developed Agenda 2015 (pdf) as a vision of how the physical world will fuse with the digital world seven years from now. It’s a look at how people will be connecting not only with one another, but also with every place and thing in the world, as well as the surprising ways in [...]
Digital diatribe
Advertising on MySpace is crazy, and other thoughts on the digital world according to Simon Waterfall, D&AD president and creative director of POKE.
Nokia – Agenda 2015
Nokia has developed Agenda 2015 (pdf) as a vision of how the physical world will fuse with the digital world seven years from now. It’s a look at how people will be connecting not only with one another, but also with every place and thing in the world, as well as the surprising ways in [...]
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