Failing to communicate relevance to your recipients is one of the biggest mistakes Email Marketers make. The typical consumer is bombarded with broadcast messages all day long. What makes your message special? The following excerpt is from Loren McDonalds series on Email Marketing Mistakes and we are big supporters of using these principles to boost the success of email campaigns.

Having a web based email system is very convenient as it means that you can access your email from anywhere. The biggest downside however is that you need to be connected to retrieve your email….in SA this is sometimes easier said than done.

As the Southern African agency for Silverpop – ranked in the top three ESP’s according to Jupiter Research, Amorphous New Media has decided to put our money where our mouth (’s?) is.

We’ve launched our Amorphous Direct division, which is geared at boosting our direct digital marketing offerings.

We’re big on using targeted and measurable email communication as part of an effective marketing strategy.

This post is taken from the Campaign monitor blog and raises some good points about RSS vs e-mail as communication vehicles for the ‘real’ non-techy world.
For web designers and developers, email can seem a dreadfully old fashioned way to spread information. I’ve spoken to plenty of people who tell me that RSS is going to [...]

Spending on the established tactic is still rising.
Marketers’ attitudes about e-mail affect their approach to strategy, judging by a study conducted in August and September 2008 by MarketingSherpa.
Respondents who thought that e-mail was becoming more effective were 50% more likely to increase their budgets annually and be concerned with staying relevant than respondents who thought [...]