Augmented reality. Is this the way forward? Is this the future? Do we have a choice?
Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery
So as you may or may not know, many companies have been experiencing with this, [...]

make a big splash then go cost-effective? what do you think?

Call to action in web design is a term used for elements in a web page that produce an action from the user. The most popular example of call to action in web is in the form of clickable buttons- when clicked, they perform an action. Think of it like this,  your CTA(call to action) [...]

Check out this article I found in local Bizcommunity today where local marketing experts share there views on how, or how not to, market during the 2010 Soccer World Cup. Exciting times indeed.

Failing to communicate relevance to your recipients is one of the biggest mistakes Email Marketers make. The typical consumer is bombarded with broadcast messages all day long. What makes your message special? The following excerpt is from Loren McDonalds series on Email Marketing Mistakes and we are big supporters of using these principles to boost the success of email campaigns.

I spotted a great little online money making idea.

The premise is very very simple. The best ones are.

It always amuses me when I hear clients throw this term around in a briefing session. What does it mean and more importantly what does the client think it means?
In today’s environment, and even more so with the current global economic situation, marketers are under pressure to deliver more that previous years with little or [...]

Decide for yourself

What is The Nelson Mandela 46664 bangle Campaign?
Hand-crafted, South African precious metal bangles sold globally to invite the world to contribute to those directly affected by hiv aids.
Please see this link for further info: http://www.46664.com/index.php

First off, what is Affiliate marketing?
Affiliate Marketing is a revenue sharing venture between a website owner and an online merchant. [...]

Flickr was created by Steward Butterfield with a view to sharing images on the web. It became popular as a media sharing site and as such has an appeal to any marketer who if uses it correctly can gain exposure for their brand. There are a couple of cons when using a media sharing environment [...]