Mar 2nd, 2010
Augmented reality – the future?
Augmented reality. Is this the way forward? Is this the future? Do we have a choice? Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery So as you may or may not know, many companies have been experiencing [...]
Oct 28th, 2009
Is this the future of online media buying?
make a big splash then go cost-effective? what do you think?
Oct 15th, 2009
CTA’s – Bananas and Monkeys
Call to action in web design is a term used for elements in a web page that produce an action from the user. The most popular example of call to action in web is in the form of clickable buttons- when clicked, they perform an action. Think of it like this, your CTA(call to action) [...]
Sep 22nd, 2009
Ethics vs ambushing
Check out this article I found in local Bizcommunity today where local marketing experts share there views on how, or how not to, market during the 2010 Soccer World Cup. Exciting times indeed.
Mar 2nd, 2009
Segmented Email Campaigns Outperform Broadcast
Failing to communicate relevance to your recipients is one of the biggest mistakes Email Marketers make. The typical consumer is bombarded with broadcast messages all day long. What makes your message special? The following excerpt is from Loren McDonalds series on Email Marketing Mistakes and we are big supporters of using these principles to boost the success of email campaigns.
Feb 24th, 2009
Bailout your friends
I spotted a great little online money making idea. The premise is very very simple. The best ones are.
Feb 18th, 2009
What is “Bang for your Buck”?
It always amuses me when I hear clients throw this term around in a briefing session. What does it mean and more importantly what does the client think it means? In today’s environment, and even more so with the current global economic situation, marketers are under pressure to deliver more that previous years with little [...]
Jan 15th, 2009
Affiliate Marketing – Expand your reach $$$
What is The Nelson Mandela 46664 bangle Campaign? Hand-crafted, South African precious metal bangles sold globally to invite the world to contribute to those directly affected by hiv aids. Please see this link for further info: http://www.46664.com/index.php First off, what is Affiliate marketing? Affiliate Marketing is a revenue sharing venture between a website owner and [...]
Jan 15th, 2009
10 Reasons to use Filckr in a Marketing Environment
Flickr was created by Steward Butterfield with a view to sharing images on the web. It became popular as a media sharing site and as such has an appeal to any marketer who if uses it correctly can gain exposure for their brand. There are a couple of cons when using a media sharing environment [...]
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