So Google owns roughly 80% of all internet traffic across their network but does this mean that users respond to adverts they are exposed to? The simple answer is yes!
Whilst pulling a Google Analytics report recently for one of the sites we manage, the 46664 Bangle initiative (www.46664.com/bangle), I was shocked at the sudden drop [...]
How effective are Google Ads really?
e-mail marketing on the rise
Spending on the established tactic is still rising.
Marketers’ attitudes about e-mail affect their approach to strategy, judging by a study conducted in August and September 2008 by MarketingSherpa.
Respondents who thought that e-mail was becoming more effective were 50% more likely to increase their budgets annually and be concerned with staying relevant than respondents who thought [...]
Social Media in Africa, Part 2: Mobile Innovations
This is part 2 of Read Write Web’s focus on Africa, Part 2 is about mobile innovations in Africa. Below are some of the top level stats on mobile from the report.
Latest stats show that China is the biggest using internet nation
A recent information week article reports that Chinese consulting and research firm BDA have announced that more people connect to the web in China than in any other country in the world. China has now surpassed the US as the biggest using internet nation.
At the end of 2007 Nielsen/NetRatings counted 216 million US internet users [...]
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