Did you know that there are 31 billion searches on Google a month and 7 billion text messages are sent daily? Well, did you?

The WOTY for 2009 is “Unfriend”.

Yesterday’s race between Winston the homing pigeon and an ADSL line to deliver the same amount of data is being profiled on all the major international news and tech sites. The campaign was created by Durban based IT company The Unlimited Group to see if a data card strapped to a bird’s leg could be delivered quicker than an adsl line…..the bird won

A premise of effective social media marketing and interaction is that it allows brands / products / initiatives / collectives to identify and build communities around similar interests. For me, this is the real differentiator as social media (blogs, social networks, forums, wikis….) give people an opportunity to respond and for conversations to develop and grow.

The social web is all about communities…. users generating content, sharing content; where personal recommendation is king and where users get involved and actively create.

Those of us who live in Africa are well aware of the dramatic and growth the web and mobile technologies are experiencing. Particularly in SA there is no shortage of tech intellectual capital and the industry is changing and growing at an exciting pace.

Advertising on MySpace is crazy, and other thoughts on the digital world according to Simon Waterfall, D&AD president and creative director of POKE.